Conditions of Satisfaction

(Supersedes v2. Simplified from 12 to 9 conditions after the meeting with Davide. Main changes: consumer validation now comes first and brand monetization second; gamification removed from MVP scope; Startup Day added as the closing milestone of the project; target-user definition and RAMI differentiation analysis added; team/burn conditions merged.)

# Condition Target
1 Define target user & unique value proposition One page defining: target demographic (20–30), the adherence/waste value proposition, and pricing hypothesis for the B2B insights layer.
Completed RAMI model exercise: what we build vs. buy/integrate, and explicit differentiation vs. Yuka and similar apps.
Reviewed with Davide.
2 Validate consumer-side pain (adherence + waste) 20–30 interviews with people aged 20–30 (gym-goers, diet followers, sustainability-minded). Confirm:
they struggle to stick to food goals;
current apps don't solve it for them;
they would scan at the shelf or at home for this value.
All claims and numbers used publicly must have a verifiable source.
3 Startup Day pitch (closing milestone) Pitch delivered at Startup Day (AlmaCube / Confindustria ER), the milestone that concludes the project.
Tetra Pak slide sent to Davide for review in advance; official CBI Tetra Pak logo used.
≥1 in-person pitch practice with Davide before the event.
Outcome captured: feedback notes + any accelerator/competition result.
4 Validate data integration feasibility Working prototype pulling product data from:
Open Food Facts API;
at least 1 real producer source (manual upload, scraping, or API).
5 MVP with both sides functional, no gamification Consumer side: scan QR → personalized "does this fit my goals/profile" result + expiry/fridge tracking; ≥10 real products; anonymous scan with no login; optional account unlocks personalization. No rewards, points, or lottery in this MVP.
Brand side: deliberately simple dashboard (no beautification) showing scans and anonymized aggregates only: account data stays behind the privacy wall.
Includes a short written data/GDPR position: who owns consumer data, what brands see, consent and erasure approach.
6 Consumer traction signal ≥50 consumers with an account (the cohort we trust).
≥30% of account holders return in week 2, the headline retention number.
≥50% of account holders perform 2+ scans (floor, not average).
Scan→account conversion tracked as the primary engagement signal; anonymous returns reported as directional only.
7 Brand-side validation signal ≥10 interviews with brand-side managers confirming interest in anonymized engagement insights.
≥1 brand signs an LOI or pilot agreement with a real price point (even symbolic). A free pilot counts as usage evidence, not payment evidence.
8 Apply to ≥3 funding opportunities Applications submitted across: EU bandi (EIC, Horizon), regional bandi (Emilia-Romagna), incubators (AlmaCube accelerator, G-Factor, EIT Food). Startup Day prize counts as one path.
9 Team execution & burn discipline Defined roles, ~10 hrs/week per person, weekly sync, written team agreement signed.
≥2 advisory check-ins with Davide and ≥1 introduction via the AlmaCube/Tetra Pak network.
Total spend ≤ €500, self-funded, tracked in shared spreadsheet.